> ## Documentation Index
> Fetch the complete documentation index at: https://help.folify.me/llms.txt
> Use this file to discover all available pages before exploring further.

# Build a Freelancer Portfolio That Attracts Clients

> Learn which blocks, sections, and tips help freelancers build a Folify portfolio that clearly communicates your services and turns first-time visitors into paying clients.

A freelancer portfolio is your most important sales tool. Folify helps you present your services, past work, and contact info in a way that turns visitors into paying clients.

## What to Include

These are the sections that make freelancer portfolios effective at converting visitors into inquiries.

<CardGroup cols={2}>
  <Card title="Services" icon="list-check" href="/building/content-blocks">
    What you offer and what clients get
  </Card>

  <Card title="Past Work" icon="folder-open" href="/building/content-blocks">
    Real projects for real clients
  </Card>

  <Card title="Testimonials" icon="quote-right" href="/building/content-blocks">
    Social proof from happy clients
  </Card>

  <Card title="Contact" icon="envelope" href="/building/content-blocks">
    A clear call to action to hire you
  </Card>
</CardGroup>

## Recommended Blocks

Add these Folify blocks to build a complete freelancer portfolio. Each block is chosen to move a prospective client one step closer to reaching out.

<Accordion title="Header Block">
  Lead with your name, title (e.g. "Freelance Web Developer"), and a clear availability status. Clients who land on your portfolio need to know immediately whether you're open to new work — don't make them hunt for it.
</Accordion>

<Accordion title="Card Block">
  Dedicate one card to each service you offer — "Web Design", "Logo Design", "SEO Copywriting", and so on. Describe what the client gets, not just what you do. Clear service cards reduce back-and-forth before a project even begins.
</Accordion>

<Accordion title="Projects Block">
  Showcase client work with real outcomes and results where you have permission to share. Focus on what changed for the client — metrics, before-and-after comparisons, and measurable improvements carry far more weight than descriptions of deliverables.
</Accordion>

<Accordion title="Link Block">
  Surface important external links in one place: your rates page, a proposal template, or a booking link. Remove as many steps as possible between a client's interest and their first commitment.
</Accordion>

<Accordion title="Social Row Block">
  Link to LinkedIn, Dribbble, or GitHub depending on your field. These profiles lend credibility and give prospective clients another way to evaluate your work and professional history.
</Accordion>

<Accordion title="Contact Block">
  Add a contact form or direct email link as the final section of your portfolio. Make it frictionless — every extra step a client must take to reach you is a client you risk losing.
</Accordion>

## Tips for Freelancer Portfolios

<Steps>
  <Step title="Make your contact info impossible to miss">
    Clients who can't reach you can't hire you. Put your contact block at the end of the page, and consider adding a secondary "Hire me" button in your header so it's accessible at every scroll position.
  </Step>

  <Step title="Lead with outcomes, not just deliverables">
    Say "increased conversion rate by 40%" rather than "redesigned homepage." Clients buy results, not tasks. Wherever you have real metrics or client feedback, lead with those before describing what you built.
  </Step>

  <Step title="Keep it current">
    Outdated work signals that you're no longer actively freelancing. Review your portfolio every quarter — remove stale projects, update your availability status, and add any recent work you're proud of.
  </Step>
</Steps>

<Tip>
  Add a custom domain (yourname.com) to make your portfolio look fully professional. A branded domain is one of the strongest signals that you take your freelance business seriously. Custom domains are available on the Pro plan.
</Tip>